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About Classic

At Classic, we believe each item of packaging should deliver a unique customer experience. We create bespoke packaging across advent calendars, product & gift packaging, retail bags and gift boxes, ecommerce packaging,  and accessories, all whilst delivering a full end-to-end service from design to distribution. Our purpose is to help brands tell their story through packaging, elevating their image. We firmly believe packaging sets brands apart from the rest, reflecting their values whilst taking a sustainability-first approach. All items are tailored with a full-service solution from our team of subject matter experts, offering exceptional customer service.

What we do

We offer an individually tailored full-service from design to distribution and are trusted by the biggest brand names across multiple sectors.

Why work with us

Our design-led personnel and agile teams in the UK and Asia take ownership of packaging design, production, and delivery within a complex global supply chain, mitigating risk for our customers as an ethical and sustainable business. From design to distribution, we manage throughout the process, ensuring consistency at every stage and mitigating risk.

100 Acres, Oliver Bonas and Rathbornes diffuser product packaging

Our Mission

We design and craft responsible, bespoke packaging for a diverse range of creative brands, making sustainable packaging a compelling and viable reality. Taking a sustainability-first approach, we ensure all our product packaging is responsibly sourced, prioritising recyclability and reusability of the final product.

 

Our Vision

To make sustainable packaging a compelling and viable reality.

 

Penelope Chilvers retail bags and ecommerce packaging

Awards & accreditations

View our recent achievements as back-to-back London Packaging Week Award finalists, and company wide accreditations

London Packaging Week 2024
Great Place to Work certified badge 2025–2026
Great Place to Work
London Packaging Week 2025

Modern Slavery Statement

Classic is a subsidiary of Bunzl plc. Bunzl’s current modern slavery statement, which is made in accordance with Section 54, Part 6 of the Modern Slavery Act 2015 and sets out the steps that Bunzl plc, its subsidiaries and operating divisions are taking with a view to ensuring that slavery and human trafficking is not taking place in Bunzl’s supply chain or in any part of its business, can be downloaded below.

see our recent projects

Read what our partners have to say regarding our collaborative approach, process and commitment to every project. Discover some of our recent executions from a range of brands across varying sectors.

 

Liberty mens advent calendar 2026 drawers packaging